Privacy Policy

Keep Stride Pty Ltd (“Keep Stride”, “we”, “us” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you interact with Keep Stride, including when you visit our website, purchase our products, contact us, submit a partnership enquiry, subscribe to communications or otherwise deal with us.

Where the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) apply to us, we handle personal information in accordance with those requirements.

The personal information we collect depends on how you interact with us and may include:

• your name;
• email address;
• telephone number;
• billing and delivery address;
• account or member details, if you create or use an account;
• products purchased, order history, cart contents, selected sizes, colours and other product preferences;
• payment and transaction information, although payment card details are generally processed by our payment and commerce providers rather than stored directly by Keep Stride;
• information you provide through our Contact or Partnership forms;
• social media handle or profile details where you provide them to us;
• communications between you and Keep Stride;
• marketing preferences and consent choices;
• technical information such as IP address, device type, browser, operating system, referral source, pages viewed and interactions with our website;
• cookie, advertising and analytics identifiers; and
• any other information you voluntarily provide to us.

We generally do not seek to collect sensitive information. Please do not provide sensitive information unless it is reasonably necessary for your interaction with us.

We may collect personal information:

• directly from you when you place an order;
• when you complete forms on our website;
• when you contact us by email, through our website or through social media;
• when you create or use a customer account;
• when you participate in promotions, partnerships, competitions or other Keep Stride activities;
• automatically through cookies, analytics technologies and similar tools when you use our website; and
• from service providers involved in operating our website, processing transactions, fulfilling orders, marketing or analytics.

Where practical, we collect personal information directly from you.

We may collect, hold, use and disclose personal information for purposes including:

• processing, fulfilling and delivering orders;
• processing payments, discounts, refunds and returns;
• maintaining carts, order history and customer records;
• responding to enquiries, complaints and support requests;
• processing partnership or collaboration enquiries;
• operating and improving our website and customer experience;
• managing inventory, fulfilment and customer service;
• preventing fraud, abuse, security incidents and other unlawful activity;
• complying with legal, regulatory, accounting and taxation obligations;
• measuring website performance and customer interactions;
• understanding how customers use our website and products;
• sending marketing communications where permitted and where you have consented or would reasonably expect us to do so;
• managing advertising and campaign attribution;
• administering competitions, promotions and partnerships; and
• otherwise conducting and improving the Keep Stride business.

We do not sell personal information to advertisers.

Our online storefront uses third-party commerce and payment infrastructure, including Wix.

When you place an order, information necessary to process the transaction may be provided to Wix and relevant payment, shipping and fulfilment providers.

Payment card information is processed through the applicable payment provider and is not intended to be stored directly in Keep Stride’s application code or frontend systems.

We may retain information about the transaction, including the products ordered, amounts paid, shipping details, discounts applied and order status.

Our website may use cookies and similar technologies to:

• maintain essential website functionality;
• preserve shopping-cart and session information;
• remember preferences;
• understand website usage and performance;
• measure advertising effectiveness; and
• support marketing and analytics.

Where required, optional analytics or advertising technologies are only activated in accordance with your consent choices.

We currently use or may use services associated with Wix, Vercel and Google, including Google Ads. Additional analytics services such as Google Analytics, Google Tag Manager or Meta technologies may be enabled in future if configured.

You can manage available cookie and analytics choices through the Cookie settings control on our website.

Where permitted by law, we may use your personal information to send you information about Keep Stride products, offers, launches, events or other updates that may be relevant to you.

You can opt out of marketing communications at any time by using the unsubscribe function provided in the communication or by contacting us.

We will take reasonable steps to stop sending direct marketing communications after receiving an opt-out request.

Australian privacy guidance requires organisations using personal information for direct marketing to provide a simple means to opt out and to respect that request.

We may disclose personal information to third parties where reasonably necessary to operate our business, including:

• ecommerce and website providers;
• hosting and infrastructure providers;
• payment processors;
• shipping, logistics and fulfilment providers;
• customer support providers;
• analytics and advertising providers;
• professional advisers such as accountants, lawyers and insurers;
• contractors and service providers assisting with our operations;
• government authorities, regulators or law enforcement where required or authorised by law; and
• a purchaser or prospective purchaser in connection with a sale, merger, restructuring or transfer of all or part of our business.

We seek to disclose only the information reasonably necessary for the relevant purpose.

We use Wix as part of our ecommerce, order, checkout, customer and business infrastructure.

Wix may process personal information on our behalf in connection with:

• product and order management;
• checkout and payments;
• shipping and fulfilment;
• customer records;
• forms and submissions;
• customer accounts; and
• related ecommerce functions.

Wix states that customer data may be processed in locations including the United States, Ireland and Israel, and through its global group companies and subprocessors.

Our customer-facing website is hosted using Vercel.

Vercel may process technical and website-related information necessary to host, secure and deliver the site, including request data, network data and other information processed through its infrastructure.

Vercel states that its primary processing facilities are in the United States and that data may also be processed in other jurisdictions where Vercel or its subprocessors operate.

Some of our service providers operate outside Australia.

Accordingly, personal information may be disclosed to or processed by recipients in jurisdictions including:

• the United States;
• Ireland;
• Israel; and
• other jurisdictions in which our technology, payment, logistics, analytics or service providers operate.

Where the APPs apply, we take reasonable steps in the circumstances to ensure overseas disclosures are handled consistently with applicable Australian privacy obligations.

APP 8 generally requires an APP entity to take reasonable steps before disclosing personal information to an overseas recipient, and APP privacy policies should identify likely overseas disclosures and relevant countries where practicable.

We may hold personal information electronically through Keep Stride systems and third-party service providers.

We take reasonable steps appropriate to our business and systems to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These steps may include:

• restricted access to business systems;
• authentication and account controls;
• secure hosting and encrypted connections;
• limiting privileged credentials;
• using reputable technology and payment providers;
• maintaining separate development and production environments where appropriate; and
• reviewing access and technical configurations.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as required for legal, tax, accounting, fraud-prevention, dispute-resolution or regulatory purposes.

Different information may be retained for different periods.

Where personal information is no longer required and we are not legally required to retain it, we will take reasonable steps to delete or de-identify it where appropriate.

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, contact us using the details below.

We may need to verify your identity before responding.

Where the Privacy Act applies, access or correction may be refused in circumstances permitted by law, in which case we will explain the reason where required.

The APPs include obligations concerning access to and correction of personal information.

You may ask us to delete personal information we hold about you.

Whether we can delete particular information will depend on the circumstances. For example, we may need to retain transaction, accounting, fraud-prevention or legal records for a required period.

Where deletion is not possible, we may be able to restrict use or de-identify information where appropriate.

We take reasonable steps to ensure that personal information we use or disclose is accurate, up to date, complete and relevant for its intended purpose.

You can help us by letting us know if your details change.

Our products and website are not directed primarily at children.

We do not knowingly seek to collect personal information from children without appropriate involvement from a parent or guardian where required.

If you believe a child has provided personal information to us inappropriately, please contact us.

Our website may contain links to websites or services operated by third parties.

Those third parties are responsible for their own privacy practices and policies. We recommend reviewing their privacy information before providing personal information.

If you have a concern or complaint about how Keep Stride has handled your personal information, please contact us first.

Please provide enough information for us to understand and investigate the issue.

We will seek to respond within a reasonable period.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).

Information about privacy complaints is available from the OAIC.

We may update this Privacy Policy from time to time to reflect changes to:

• our business;
• our website;
• our service providers;
• legal or regulatory requirements; or
• our information-handling practices.

The updated policy will be published on our website with a revised effective date.

We encourage you to review this Privacy Policy periodically.

For privacy enquiries, access or correction requests, deletion requests or complaints, contact:

Or use our Contact page.